What The FTC Diamond Ruling Means For Consumers And Diamond Marketers

The FTC based its decision in favor of scientific facts, not the mined-diamond industry lobby, giving consumers real information on which to make informed diamond purchasing decisions.


The most sweeping change in the FTC’s ruling is removing the previously specified “natural” origin from the definition of a diamond. The old FTC definition stated a diamond was “a natural mineral consisting essentially of pure carbon crystalized in the isometric system.” Now the word “natural” has been erased.


“The Commission no longer defines a ‘diamond’ by using the term ‘natural’ because it is no longer accurate to define diamonds as ‘natural’ when it is now possible to create products that have essentially the same optical, physical, and chemical properties as mined diamonds,” the FTC ruled.


SOURCE: Forbes

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