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A True Choice

Lab Grown Diamonds give the consumer a true choice in diamond quality, size and origin. We believe that lab-grown diamonds offer a significant value and legitimate choice for all consumers.

Optically, visually, and chemically lab grown diamonds are the same as diamonds mined from the earth. This is clear in the FTC Jewelry Guidelines and IGDA advocates’ fair representation to consumers for both grown and mined diamonds, with the customer having the option and the right to choose.

Benefits of lab grown diamonds include that they can be 20-30% less than the equivalent mined diamond. As such, they offer a choice of lower price for same size and quality, or a larger, better stone for the same budget. Furthermore, you can be assured the diamond you are buying has not been mined from tons of earth removal or other human factors associated with mining diamonds.