sus·tain·a·bil·i·ty......avoidance of the depletion of natural resources in order to maintain an ecological balance.

“Young people are falling out of love with mined diamonds because of their high environmental and humanitarian costs.” - Harriet Constable BBC

The Mir mine in Eastern Siberia, Russia

The Mir mine in Eastern Siberia, Russia. Diamond mining involves the removal of vast amounts of earth and rock creating holes so big they can be seen from space.

Young consumers all over the world are embracing sustainability and community in all products they purchase and brands they support. This is true of all consumer sectors and jewelry is no exception. Today’s jewelry consumer is asking questions and demanding answers about the source of diamonds and the labor practices of the diamond industry.

It is no wonder then those consumers are moving quickly to embrace lab-grown diamonds as a sustainable alternative to mined diamonds. This behavior will likely continue and gain momentum as land-based diamond mines throughout the world begin to dwindle in their output and ocean-based diamond mining increases.

Ocean based diamond mining could be the most environmentally destructive industrial process on our planet.

“The Butcher” The 285-ton giant is diamond miner De Beers’ hi-tech tool to collect diamonds off the coast of Namibia.

“A vast mechanical monster rises from the Atlantic Ocean off the coast of Namibia, leaving a huge swell in its wake as seawater pours off its surface. The 285-tonne giant, dubbed "the butcher" by its operators, is diamond miner De Beers' hi-tech tool to collect the precious stones. After several hours of maintenance, the deep-sea vacuum is lowered again into the water on steel cables. It dredges the ocean bed, sucking thousands of tonnes of silt and sediment onto the ship to be sifted for diamonds.” -

Saul Roux, of the Centre for Environmental Rights said this about DeBeers Namibia ocean-based diamond mining:

"The principal impact is disturbance of seabed sediment; the top 20 centimetres of sediment and seabed wildlife are unavoidably destroyed.”

From the Washington Post: A New Frontier for Diamond Mining: The Ocean

And now DeBeers has begun researching another location for ocean-based mining, the pristine waters off the coast of Greenland.

Lab-Grown Diamonds...Grown Above the earth...not mined!